OUT OF OFFICE

Sometimes, the best way to get ahead is to look inside. As the recent MCO has inspired many to explore fresh pursuits, three Malaysian creatives share their most personal account of #WorkingFromHome, leading to a revelation of new personal and professional endeavours.

- Amy Yasmine

SHERMAINE WONG

With event planning at a halt, brand innovator and founder of Tish stands together with her collaborators, launching the digital platform, Cult Creative, to support and galvanise Malaysia’s creative community.

“My life journey has taken me to many places, and somewhere along the road, I realised I have an ear and eye for brands. It’s what led me to where I am today. I consider myself to be a people’s person, and always knew that my calling was to communicate brand aspirations and their stories, viewing them as individuals with infinite possibilities that relate back to their target audience.

Starting in PR, it gave me first-hand experience of not only communicating the brands that I worked with but also had the mission to translate those campaigns into specific events where we were able to engage directly with our audience. And we will only know its relevance and effectiveness when engaging real people. This natural progression from PR into events gave me a holistic view of the industry, and we believe that we offer more than just a “programme” to attend to; we offer memorable experiences that speak to and hopefully retain our customers. Not allowing myself to plateau, I was inspired by the spirits of entrepreneurship, and this is how Tish was born. With the little bit of intense experience that I had, I took the plunge yet never leaving the ethos and principles that I have gained so far. We have been blessed with the trust of prominent lifestyle, fashion, and beauty brands and we are confident that we can still grow in terms of what we offer to clients and customers alike.