The Style Set

PIP VASSETT, THE BRAINS BEHIND LUXURY BEDDING, SLEEPWEAR AND HOMEWARES LABEL IN BED, TALKS US THROUGH HER EFFORTLESSLY COOL AESTHETIC, WHICH PRIZES QUALITY DESIGN THAT STANDS THE TEST OF TIME

- NATALIE MELL

Pip wears Frame shirt, her own Jac+Jack jeans and her own slides.

How would you describe your style?

It’s pretty minimal, relaxed, practical… but I don’t know if I like that [word], practical. It’s not like I wear overalls every day! [My style] is just easy to live in and comfortable. It’s also a little bit more unisex; I don’t wear anything super girlie.

Have you always felt comfortable dressing this way?

It’s come with age. I used to be a stylist [for Yen magazine], so I’d try different trends or do things that probably didn’t suit me or my body type. I think it’s just getting older and growing into yourself.

How long have you been settled in your current look?

Probably since starting my own business [In Bed, in 2013] and not really styling anymore or thinking about fashion as much. I think when you’re a stylist, it’s so much of who you are and what you do; you’re looking at trends and things on the runway and wanting to try new things out, whereas now I just want my wardrobe to work for me [and] my lifestyle. Now I have a smaller wardrobe, which I like because it’s not confusing or overwhelming. It’s just things that I love and wear all the time.

What’s your go-to look?

Probably jeans or trousers and a shirt— either a linen shirt or cotton shirt that’s a little bit oversized—and sneakers or sandals—always flats. If I do have external meetings, I’ll make a bit more of an effort to not be as casual.

What would you wear in that case?