Reinventing Traditional Attire

Alia Bastamam, Anaabu, Fern and Behati are reinventing traditional attire in their own way.

- Joan Kong

Traditional attire has been a cultural symbol of Malay society for centuries, however, over the years, the designs have progressed with the introduction of new influences and details.

On top of that, with Malaysia being one of the world’s largest markets in the multi-billion dollar modest fashion space, the industry can never thrive without designers helping to push the boundaries of cultural dressing. By reimagining and reframing these ensembles through a contemporary lens, the appeal of classical Malay dress— or modest wear in general— can transcend faith and custom.

This National Day, we shine the spotlight on four local designers who are giving heritage wear a modern twist.

ALIA BASTAMAM

As one of the leading designers in Malaysia, Alia Bastamam needs no introduction. Having established her eponymous label in 2010, the creative’s design rule is simple: to only create clothes that she would wear. Over the decade, she has introduced luxury ready-to-wear collections that are infused with a resort-centric aesthetic while championing femininity and striking a balance between strength and sensuality.