We meet newby Hands, the woman who edits the world’s beauty products, and she gives us insights into trends, bestsellers and what customers really want
It has always been known as an online luxury fashion destination but five years ago, Net-a-Porter dipped its toes into beauty. Launching with just 11 beauty brands in 2013, it became the first online global retailer to stock luxury beauty. Today, its Beauty department has grown tremendously and now stocks over 220 brands ranging from big names to niche ones.
The woman spearheading the success is Newby Hands, the site’s beauty director. To mark the 5th anniversary of the beauty category, Hands was in Singapore recently to share never-before-revealed trends and data from the global portal. With customers from over 170 countries, the online destination has an extensive overview of what women buy.
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