A City That NEVER SLEEPS

30,000 square metres, 10 "designer neighbourhoods", 10 unique Moncler Genius collections, and one stunning "The City of Genius" concept, in which one can soak in different artistic and cultural viewpoints of the diverse creative talents assembled

- IAN LEE

Mere hours before we physically entered Moncler's "The City of Genius", a staggering 30,000 square metres of the CSSC Pavilion in Shanghai, Moncler Chairman and CEO, Remo Ruffini teases a room full of international press.

"Tonight, you will have a lot of energy, a lot of talent," he says. And Ruffini absolutely delivered 8,000 guests (including famous friends of Moncler such as Rihanna, Anne Hathaway, Naomi Campbell, actress Shu Qi, singer-songwriter Henry Lau, and K-pop star Yeonjun) gathered to witness the brand close Shanghai Fashion Week with the ultimate showcase of local and international creative talents coming together.

The result: 10 Moncler Genius collections, each housed in their own highly stylised "designer neighbourhood" - the impressive lineup including Jil Sander, Rick Owens, A$AP Rocky, Willow Smith, Palm Angels, Hiroshi Fujiwara, and Chinese artist, Lulu Li.