'Tis The Season

Rediscover the joy of gifting with Bvlgari’s playful holiday campaign

- Annabel Tan

Adulthood has a tendency to take the fun out of the holidays, what with the social stresses of gifting and parties, but trust Bvlgari to spark that thrill in us again with its fun and vibrant festive campaign, Pop Wishes. Colourful, stylised images of wrapping and decorating, and a whole flurry of activity evoke the oft-lost magic of holiday traditions. The bold pop art style, textures and layers are a reminder to embrace the season in all its chaos and take it all a little less seriously.

Bvlgari boutique windows around the world will also be transformed with the Pop Wishes touch. The Roman jeweller’s most iconic collections like B.Zero I, Serpenti, Divas’ Dream, Fiorever, as well as Octo and Lvcea watches will fill storefronts so they become the ultimate boxes of joy during the most wonderful time of the year.

Picture Perfect