Age Of Minimalism

With the ‘clean skin’ agenda ruling the roost, makeup is now all about accentuating natural features rather than hiding behind layers.

- Shivpriya Bajpai

Gone are the days of patchy and cakey makeup looks. “Less is more…” has been the beauty mantra for quite some time now. Makeup mavericks across the globe are reiterating the importance of natural glowing skin. Do we say the shift is towards embracing the real you? Brands are coming forth with a more inclusive bent of mind to offer diverse colour options. To delve deep, we speak to Andrea Louca, international makeup artist of Kryolan to understand the rage of its expanded range of cosmetics, trends to vouch for, and more. Edited excerpts…

How did you get interested in makeup?

As a young girl, I used to watch my mother do her makeup. She taught me how to apply lipstick. Grandma showed me how to make creams and makeup out of natural ingredients such as plants and fruits. I guess you could say makeup has always been a big part of my life. From a child in love with makeup to now being an international artist; it’s in my blood.

Are you a trained makeup artist?

Yes, I am trained in the Advance Media Makeup course from the London School of Beauty & Makeup.

Where do you seek creative inspiration from? Who are your muses?

I get inspired from my surroundings. When I travel, I’m always observing art, flowers and most of all clothing to nurture my artistic flares. I learn from other artists too such as Val Garland, Charlotte tilbury, Pat McGrath and most of all Paul Merchant, Head Makeup Artist for Kryolan.