Keys To Fashion

Silvia Tcherassi has seamlessly married fashion and hospitality. It’s not for nothing that her label is termed as prêt-à-couture.

- Mitali Goyal

Slowly and gradually, Silvia Tcherassi is reclimbing the ladder as she wishes to secure her name on the top. With over 25 years of experience in the fashion industry, where she was mostly fan followed inand around Columbia, she has now recentlyburst into the American scene. In 2017, she launched her eponymous label and as they say, the cat was out of the bag.

But, initially what influenced her? As a little girl, she would always play mix and match, trying different clothes that helped inculcate a sense of fashion in her. She tells us, “I used to try my mother’s clothes and would transform my dad’s shirts using shoulder pads and big belts. I even created my very own fragrance combining various perfumes.” As she grew up, she went on to pursue a diploma in interior design and alongside played with a lot of elements to produce a garment. As she describes, “In a natural and organic way, my brand was born.”

Silvia is a lady who was born to never stop. She pursued her dreams, followed her passion, and strived to do what she liked. She is not just a fashion designer, but also an interior designer and a published author. She had always set her priorities straight which is when initially she decided to hone her skills and maintain her focus on fashion and as they say, never looked back. Silvia wholeheartedly followed it.

Effortless Elegance, as she titled her book, speaks volumes about her experiences in the fashion industry. Writing the book helped her to spread her wings and speak about following ones dreams. She might just publish another book very soon.