Blondies (Have More Fun)

Fashion is now experiencing an era of old-school revival, which can mean one thing and one thing only: the love for vintage is in the air, and at Gucci, the temperature is rising.

- Manfred Lu

Hollywood Boulevard was awashed with the allure of old-cinema glamour as the Gucci Love Parade was a presentation of the House's colossal collection. Roughly 50 seconds into Love Parade, a female model flounced through the street to the tune of Björk's 'Allis Full Of Love', her pink satin glove starkly contrasted by a glimmering white, minimal, enveloped-shaped bag. The bag's name is Blondie, and Love Parade was the first time we glimpsed the bag in creative director Alessandro Michele's era. As with every Gucci anecdote, the collection was a mishmash of influence through the House's 100 years of history. Yet, the comparisons may have been inevitable given its distinct shape – oblong and without exposed hardware the Blondie wears the influence of the 1970s on its sleeve. That is, because the bag is a 'reintroduction', having been dug up for the archives to live again through minor cosmetic adjustments and reproductions. It begs the question: Why are vintage items, especially objects that have lived past their era, getting more and more desirable?