City Of Angels

The prolific Jared Leto returns for Gucci Guilty’s next episode and opens up about the new campaign he fronts with Lana Del Rey as well as his art of life, work, and style.

- Tan Siok Hoon

It is not an easy task to describe Los Angeles. Unlike some cities that enchant at first sight, LA’s kind of beauty is strangely paradoxical – where the mainstream and off-kilter co-exist as strange bedfellows to create an irresistible and variegated whole. In a stealthy and seductive way, the place grows on you.

Though it is late fall, the season-defying California weather is warm with blue skies and bright sunshine in West Hollywood en route to Chateau Marmont for an interview with Jared Leto, on the eve of the Gucci Guilty party at Hollywood Forever Cemetery. After a smouldering turn in the 2016 #GuiltyNotGuilty campaign shot in Venice, co-starring models Vera Van Erp and Julia Hafstrom, the Oscar winning actor and musician is reprising his role for the fragrance’s new chapter.

“Venice was magical and beautiful to be in the middle of winter… desolate,” he says. “The campaigns are very different – one is very sensual and provocative, and the new one is more free spirited with a sense of adventure, playfulness, and nostalgia.”

Making her Gucci Guilty debut with Leto in the new #Forever Guilty campaign set cannily in La La Land is multi-platinum singer song writer Lana Del Rey. Los Angeles denizens in real life, the protagonist pair frolics across the city’s lush and saturated landscape in the short video, channelling spontaneity and uninhibition while enjoying a natural connection in their own unconventional and eccentric ways.