It is not often a homegrown brand celebrates its 70th anniversary, but luxury watch retailer Sincere Fine Watches is doing so this year after being established in 1954. Long-term partner Franck Muller has launched the Franck Muller Vanguard Damascus Steel Sincere Platinum Jubilee Edition to mark the momentous platinum jubilee of Sincere Fine Watches. The brandâs Vanguard is no longer a stranger to Franck Mullerâs portfolio, but Damascus steel is a fairly new material addition, first introduced in 2023. Damascus steel is noted for its unique appearance, as alternating layers of steel, 316L and 304L, are combined in this edition.
Visually, it stands out amongst other materials and from each other, as no two watches share the same pattern. The metal is one of those where style meets substance, as its strength and corrosion resistance come in at the upper end of the spectrum. While Damascus steel is used throughout the watchâs tonneau case, as with the brandâs core collection, the watchâs calibre MVT FM 1740-VS2 bridges are fashioned from the layered steel, too. Given the materialâs innate properties, it is incredibly complex to machine various components, as you will read from Franck Muller GenÚve CEO Nicholas Rudazâs interview response below. Franck Mullerâs other signature touch, a skeletonised dial, serves as the perfect foil to peacock the Damascus steel bridge.
Accents of rose gold are present, too, as the watch hands, dial flange, middle case, crown and buckle are fashioned from precious metal. Flipping the watch over reveals Sincere Fine Watchesâ logo on the crystal case back. Menâs Folio caught up with Mr Rudaz while he was in Singapore to discuss the merits of the 28-piece limited edition collection and the significance of Sincere Fine Watchesâ 70th anniversary.
NICHOLAS, ARE BIRTHDAYS A BIG THING FOR YOU?
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