Red is never dull; emotionally charged and intense, it demands attention unlike any other on the colour spectrum. The colour is used to invoke excitement, stimulate thrill or arouse the senses; red does it best compared to its chromatic counterparts. Of the associations and connotations the colour is linked with, passion is a common thread that ties them all together.
TAG Heuer exemplifies that passion with red, a signature colour for TAG Heuer throughout the decades. It is unmistakable on the brand logo, contrasting and identifiable on numerous watch references ranging from the (TAG) Heuer Monaco, 1960s Carreras and Silverstone of 1974 and now serves as the guise of the new TAG Heuer Carrera Red Dial Limited Edition.
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