“E-COMMERCE HAS BECOME THE MOST TRUSTED AND SAFE MEDIUM”

In an interaction with S&A, Ishaan Sachdeva, Founder, Alberto Torresi, said “There is a sudden shift in the online shopping world and e-commerce has become the most trusted and safe medium these days. We are setting our foot firmer in the digital domain and the world will see technology owning the Retail space and thus our main objective is to give customers the most reliable and easy Online shopping experience.”

Post-Covid, how much has the brand’s retail strategy changed, and how bigger will be the brand’s reliance on e-commerce?

The footfall at the physical retail stores has shrunk since the virus took over the country.

Even after lockdown 2.0 where stores are allowed to open at safe zones, the footfall is barely visible. Consumers are stepping out only to buy essentials and therefore, the retail stores are hard hit.

There is a sudden shift in the online shopping world and e-commerce has become the most trusted and safe medium these days. Henceforth, we are setting our foot firmer in the digital domain. The world will see technology owning the Retail space and thus our main objective is to give customers the most reliable and easy Online shopping experience.

How the pandemic has impacted the brand’s product portfolio launch? Give us a view.

The Autumn Winter’ 2020 collection that was to take place has been laid off. Since the lockdown happened unannounced, all the plans have to be revised. Even the collection which was in process to have launched by April or May is stuck and is resuming now after Unlock 2.0, which still is slower than the usual owing to lesser workforce at the manufacturing units. We are still in the process to sell existing stock, before launching the new.

There is a growing call for brands to manufacture their products locally. How do you perceive this?