Fragrance is an invisible part of our personal style and has a powerful impact on how people view and remember us. The Lifestyle Journalist Gaurav Goswami helps you in finding the perfect scent, as the right scent will uplift you and create happy memories for you.
Why wear it?
A fragrance can foster deeper emotional connections with people. Smell can trigger memories better than any of the other senses because the ‘olfactory bulb’ is directly connected to the ‘limbic system’, also called the emotional brain. In short, good fragrance can trigger interesting buttons in the body and brain! It is a proven fact that - you just feel better when you look nice and adding to that the right cologne enhances your confidence, with the feeling that you smell great as well.
Finding your signature scent
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