Just Herbs - Making Their Mother's Start-up A Success

Just Herbs - Making Their Mother's Start-up A Success

A woman is a full circle- within her is the power to create, nurture and transform. TLJ writer Divjot Kamboj in a conversation with Arush Chopra, CEO of Just Herbs, an award winning, ‘Made in India’, international line of pure, bespoke, Ayurvedic beauty products, discovers how a son gave shape to his mother’s vision with his wife working in the forefront.

One woman’s initiative

Ever since childhood, Arush had seen his mother Dr. Neena Chopra, an award-winning biochemist and a certified Naturopathy & Yogic Science Expert, experimenting with various Ayurvedic ingredients to make natural skincare products. While in Singapore, Arush observed the growing interest of people globally in using natural and environment friendly products. He also noticed that in the personal care segment, consumers were being forced to choose between safety and effectiveness as most of the natural and Ayurvedic products available in the market were not effective. Knowing that APCOS Naturals, his parent’s initiative, had some very unique and effective natural formulas that had a global appeal, he decided to move back to India to build upon his family business and create a scalable business that was both challenging and fulfilling at the same time, solving a real problem for consumers.

Another woman’s effort