Consumption of Organic Foods- Value, Trends and Consumer Behavioral Traits

The epidemic has created to consumer awareness about food, its composition, nutrient content and heath impact of certain foods.

- Rakesh B¹, Sreelakshmi V¹, Ghangale Darshan Sanjay², R. Dakshayani³ and Jagan Mohan R4

This pawed a way for people to shift their food choice and food supply chain towards healthy alternatives like organic foods. This in turn give global shift for organic foods, these were made via organic farming which doesn't use any synthetic ingredients. The post-pandemic impacts have spread the baby steps on the purchase of organic foods in India, which rendered a hopeful future for farmers, retailers and new enterprises to pursue the road of organic practices. India ranks first in Asia (fifth in the world) for its organic cultivation with land area of 23 lakh hectares for organic farming as reported by Organics International report 2021 by IFOAM (International Federation of Organic Agriculture Movements) as well as FiBL (The Research Institute of Organic Agriculture). The Indian Organic food industry has experienced a boom with market size of $820 million in 2020, which was only approximately $200 million in 2018, as per the research and is anticipated to increase at a CAGR of 24 percent between 2021-2026. The Omni-channel Organic shop had an enormous expansion at the height of COVID, which spilt the natural food world of 20 percent digitalized and 80 percent in-store from 5 percent and 95 percent, respectively.

As the Organic world has a higher potential in defining the economics of India as the customers move more towards the digital market, The FSSAI and other Organization has established distinct logos for Natural goods to have a clear grasp and to verify its legitimacy to the customers.

VALUE OF INNOVATION AND CONSUMPTION