Forward Looking

When Arnulfo Ventura came aboard Alter Eco-known for its organic, clean and green sweet snacks and chocolate—as the new CEO in January, he brought with him a deep-seated belief that doing well and doing good don't have to be mutually exclusive.

- AMANDA M. FAISON

The Next Generation

Ventura's mission in the natural foods world doesn't end with better-for-you, better-for-the-world snacks. He envisions a more inclusive world where he sees more entrepreneurs like himself—Latinx and other people of color (POC)-in the consumer packaged goods industry. This is a cause close to his heart, and in 2020, he helped co-found Project Potluck, a professional community dedicated to helping POC build successful companies and careers. "In the natural space, if you look at the representation of POC in leadership positions, we have work to do," he says. "How do I reach my daughter? How do I reach children like her so they don't feel like they have to be the first [POC] in this industry?”