Influential Trend Forecaster Cécile Poignant on the Lifestyle Factors That Will Shape the Hospitality and Travel Industry
Trend forecasting, surprisingly, is a practice that has been around for at least half a century. It started in the late 1960s during the rise of the ready-to-wear industry in France, when designers and fabric makers were looking to predict the next trend in fashion.
These days, clues pointing to the next big thing (not just in fashion, but any other industry) are easily found on the Internet, but the deluge of information online can be overwhelming for some. This is where the insights, wisdom, and experience of people like Cecile Poignant come in handy.
Cecile, founder and editor of online curator Trend Tablet, is a modern anthropologist who wades through the noise of society to find the signals that could dictate the next big lifestyle trend of tomorrow. “I connect the dots and try to see patterns that you don’t usually notice at first glance,” she explains. “I look at everything—consumer behaviours, industry shifts, current events, the media, music, movies, art. Even what my friends like or don’t like, choose or not choose to eat, drink, buy in their daily lives.”
TECH TALK
この記事は F&B Report の Volume 14 No 6 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は F&B Report の Volume 14 No 6 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Regional Picks
Hard-to-get food products are now within reach as a young startup brings edible finds from the provinces to the capital.
Time To Engage
If the customers want to leave more money on the table, then why is the industry allowing them to walk out the door?
Earth Bound
Despite its divisive principles, biodynamic farming could be a solution to the heavy price of industrial agriculture.
Bitter Beans
The coffee may be good, but the plight of farmers continues to leave a bitter taste in the mouth.
Sustainable Spaces
Resorts, no matter how distant from the city, are hoping guests will appreciate a lighter carbon ootprint and produce harvested from their backyard.
Break Line
Nitro-charged Horchata, Handcrafted Chocolate, Fresh Smoothie Bowls, and a Retro Boutique Hostel Are Driving the F&b Boom in LA Union.
Seasons Of Taste
Whatever Dish Is on the Table, Mccormick Seasoning Blends Will Take You on a Palatable Journey
A Taste Of Tomorrow
Influential Trend Forecaster Cécile Poignant on the Lifestyle Factors That Will Shape the Hospitality and Travel Industry
Long Time Coming
At the Heart of Josh Boutwood's Career Is the Rise and Fall of a Fragile Relationship With Himself, His Family, and an Exhilarating Future That People Are Finally Taking Notice
Vegan Chocolate
Chocolates Are for Everybody. Yes, Even Those With Strict Diet Restrictions
