ONLINE VS PRINT
The difference between self-publishing online and appearing in print is vast. Magazines and publishing houses put considerable resources into styling, photography and thorough technical checks so designs look fantastic in print and arrive error-free to their customers. You also benefit from their social media, as readers who you may not otherwise reach will see your work.
DESIGNING FOR MAGAZINES
Each magazine will have its own processes but most have a call for submissions – a twice-yearly document that is sent to a select group of designers and contributors for the spring/ summer and autumn/winter seasons. It features visual trend boards for forthcoming themes which designers use as a starting point for their magazine submissions.
Simply Crochet’s editor, Sara Huntington, says commissioning editors are looking for a clear, thought-out vision for a design in the form of sketches, swatches and mood images or a chosen trend. She says a common mistake made by designers at this point is giving too much information or not enough. “The commissioning editor does not require a finished item or too many technical details at this point; however, they will need more than a rough sketch and a few notes in the margin.”
UP YOUR GAME
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