A Harmony Of East And West

The Japan Food Product Overseas Promotion Centre (JFOODO) recently worked with four awardwinning restaurants in Singapore to enhance the awareness and appreciation of the versatility of sake.

Hailed as the “drink of the gods”, sake has traditionally been matched with sushi, izakaya dishes and other kinds of Japanese cuisine. With a growing appreciation of sake and its versatility among other cultures, however, chefs and consumers in other countries have gone beyond pairing the Japanese alcohol with Japanese food. Riding on a wave of interest in Singapore – the small city also happens to be one of the top exporters of Japanese sake – JFOODO has launched a sake appreciation programme to spread the word about its potential to be paired with other cuisines.