Celebrity Skin
Esquire US|Winter 2023
Famous guys are clamoring to provide you with moisturizer and toner. But how do you know which ones to trust with your complexion?
- By Garrett Munce
Celebrity Skin

THE CELEBRITY SHILL GAME HAS SHIFTED. FIRST IT WAS fashion, then alcohol. And now? Celebs are coming for your skin-care routine. Who can blame them, when men's grooming is big business? We're talking $10 billion in 2021 and growing, according to the market-research firm Euromonitor. Creating their own brand is attractive to celebrities because it gives them something the old spokesperson model didn't: control. Hannah Mauser, a beauty-industry analyst at the trend-tracking agency WGSN, notes that they can use social media to connect directly with an audience, giving them an "element of authenticity key to holding on to consumer loyalty."

この蚘事は Esquire US の Winter 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Esquire US の Winter 2023 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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