National Service

Meet the players flying the flag of Singapore beauty out in the global arena.

- Dana Koh

1 ALCHE{ME}

This beauty start-up is ushering a new era of personalised, technology-driven skincare into Singapore. Started by two locals, Tuyen Lamy and Constance Mandefield, who have years of experience at Clarins under their belt, all of Alche{me}’s products are manufactured locally and designed to target the skin concerns of Asian women. The brand utilises skin analysis technology to create customised serums and emulsions from 24 earth-friendly ingredients with sciencebacked track records, from suppliers who can ensure quality and traceability. Plus, all products are fresh, on-demand, and come in recyclable packaging, significantly cutting wastage. The brand recently launched the world’s first personalised eye serum, and you can witness how they use a machine to put your specific blend together, from start to finish.

2 ALLIES OF SKIN