Break Free

Amy Yasmine discovers a rebellious sense of individuality taking over the Spring/Summer ’19 collections, proving that fashion isn’t solely a profit-motive magnet.

- Amy Yasmine

In this age of hype, where social media reigns supreme, fashion’s role as a progressive incubator has waned. Italian critic Angelo Flaccavento said it best on the Business of Fashion last January: “The profit motive killed the magic, and Instagram did the rest. Influencing is the art du moment. Does anyone actually care about the product?” A just question to ask really, when you consider the barrage of logo-centric tracksuits, bum bags, and skinny sunglasses on every runway and street-style star’s Insta-feed, perennially sensationalised by the Kardashians. This Spring/Summer ’19, however, change was on the horizon as the collections brought about a season of renewed individualism, backed by a rebellious spirit that relentlessly defied the status quo.