The centuries-old apothecary brand still uses some of its original formulas but is firmly grounded in the modern world.
Every Santa Maria Novella product is bathed in hundreds of years of history, steeped in stories of the Black Death, the powerful Medici family, religion and art.
When friars from the Dominican Order arrived in Florence, Italy, in the 13th century, they started an apothecary using herbs and spices from their monastery’s gardens. The remedies and balms were meant for their community infirmary.
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