Arush Chopra, CEO, Just Herbs talks about how he plans to be a niche and go-to brand for quality and health conscious beauty consumers
Just Herbs has been credited with creating a safe and effective beauty regime that consumers can truly trust. Arush Chopra, CEO, Just Herbs takes us through the origin, the journey and the accomplishments of the brand.
Kindly let us know about the origin of the brand
The inspiration behind Just Herbs was my mother Dr. Neena Chopra, who is an award-winning bio-chemist. It all actually took-off when I was working in Singapore and I saw the gigantic boom in the international Ayurvedic beauty industry. I envisioned forming a brand around these Ayurvedic remedies and shared the idea with my wife, Megha who immediately recognised its potential. In November 2013, we launched Just Herbs as a pathbreaking premium personal care brand; addressing the various skin and hair related problems of the health and environment conscious urban Indians.
Take us through the journey of the brand
We started operations as an online-first venture through our portal justherbs.in. After testing the markets in a few Indian cities, we rapidly expanded to various international markets as well. In fact, Just Herbs was the first Indian brand to be placed on Sephora.com in South-East Asian markets. It sold like hot cakes in Middle-Eastern, American and UK markets too. In May 2017, we ventured into the offline retail space with the launch of our maiden retail stores in Chandigarh and Ludhiana. Further, in February 2018, we inaugurated a store in Hyderabad as our first outlet in South India.
Kindly define the term ‘crowd sourcing’ and its impact on your product’s reach.
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