Victor Kujawski- Exports Sales Manager at International Beverage Holdings Ltd. gives us his take on the Indian liquor market and his preferred choice of drink.
While whiskey is the liquor of choice for most Indians, IBHL has added to the array of options available and made the selection of favourites all the more difficult. We learn more about the growing market and its offerings from the horse’s mouth.
Can you please tell us a little about International Beverage Holdings Limited?
International Beverage Holdings Limited is one of the industry’s most dynamic global drinks businesses. Established in 2006 as the international arm of ThaiBev, the company specialises in developing distinctive, premium local brands for global growth. It boasts of a portfolio that is led by a range of high quality Scotch whiskies and includes some of the fastest growing and most prestigious beers, spirits and whiskies in the market today. International Beverage’s international operation is headquartered in Hong Kong, with two major bases in China and Scotland and a growing number of regional hubs around the world. In India, IBHL has launched four of its core brands – Old Pulteney, Balblair and Speyburn single malts and Caorunn Gin.
What’s your take on the Indian liquor market?
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