Design That Works
Robb Report Singapore|June 2018

A great product is one where form, function and experience come together, says Nils Uellendahl, design director at Designworks’ Shanghai studio.

Daryl Lee
Design That Works

Nils Uellendahl, the design director of the Shanghai studio of Designworks (a part of the BMW Group) has been there and back again. After joining Designworks in 2008, he left in 2014 for Chinese manufacturer Great Wall Motors, only to return late last year, a decision he says was motivated primarily by the “diversity and the opportunity to work on a range of very different projects”.

Uellendahl waxes lyrical about his favourite object, matchsticks made of twigs designed by Kaoru Mende, something that “gives me goosebumps every time I see it”.

It’s not the only thing that excites him, though. Even something as mundane as a fridge could set him barrelling down a path of creativity.

“Fridges can be really exciting if you think about how people store food, how they live in the future and how other objects in the house are organised. From there, you go back to the fridge. Do people still store food? Do they cook? Do they get food delivered?”

What would your fridge of the future look like?

In China, not many people do their own grocery shopping. That means someone would have to deliver the goods to your home. So that opens up interaction between the delivery person and the fridge. Maybe the front door has a fridge for the delivery person to deposit the food. Or maybe a fridge that opens from both the inside of the home and outside, so food can be delivered more easily.

How would the design process for it go?

この記事は Robb Report Singapore の June 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Robb Report Singapore の June 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

ROBB REPORT SINGAPOREのその他の記事すべて表示
BREAKING DOWN WALLS
Robb Report Singapore

BREAKING DOWN WALLS

Georgina Atkinson, managing partner of Origin Private Office, on the evolving landscape of high-end real estate.

time-read
2 分  |
November 2024
Aged Gracefully
Robb Report Singapore

Aged Gracefully

The Benromach 50 Years Old by Gordon & MacPhail is a delicious single malt, touched by love, passion and the human hand.

time-read
2 分  |
November 2024
This Month's Feed
Robb Report Singapore

This Month's Feed

Only the best dining and drinking spots in Singapore.

time-read
2 分  |
November 2024
Small-scale Thinking
Robb Report Singapore

Small-scale Thinking

Architect Todd Saunders wants to change the way we approach hospitality design from the ground up.

time-read
4 分  |
November 2024
Todd Snyder Is Exactly Where He Wants To Be
Robb Report Singapore

Todd Snyder Is Exactly Where He Wants To Be

\"Our whole goal is to present product in a way that guys get it and understand it, versus 'Here's some crazy aspirational brand-you go figure it out on your own'.\"

time-read
5 分  |
November 2024
Depp Dive Into Sauvage
Robb Report Singapore

Depp Dive Into Sauvage

Johnny Depp on music, scents and the mystique of creativity.

time-read
4 分  |
November 2024
Time For Poetry
Robb Report Singapore

Time For Poetry

Pascal Raffy on his love affair with the 202-year-old house of Bovet.

time-read
2 分  |
November 2024
One of a Kind
Robb Report Singapore

One of a Kind

The incomparable Lange 1 turns 30 this year and A. Lange & Söhne marks the occasion with its trademark understatement.

time-read
2 分  |
November 2024
P For Personality
Robb Report Singapore

P For Personality

Enhance your swing, and inject your personal style while you're at it, with TaylorMade's new P-770 and P-7CB irons.

time-read
1 min  |
November 2024
The Short-hop-adventure-craft Category Takes Off
Robb Report Singapore

The Short-hop-adventure-craft Category Takes Off

Inside the flight deck of Pivotal's Blackfly eVTOL, an ultra-smart ultra-light with eight propellers, electric propulsion and no pilot's licence required.

time-read
3 分  |
November 2024