Intellectual Agility

Agility Research & Strategy is showing the world how fluent it is with the affluent.

- Justin Choo

In the midst of an unpredictable pandemic, consultancies such as Agility Research & Strategy are growing in importance, especially when it comes to understanding the Asian market. Agility Research is a one-stop service for luxury brands that are looking to align their products and services to resonate with their wealthy customers. “Most of the engagements that we do,” says Amrita Banta, its managing director, “are about helping brands look at the best ways to increase their market share and engage with their customers. We work along the entire value chain to help create their products and marketing and communication strategies around that.”

Agility Research sees itself as a market leader in being able to offer a comprehensive suite of solutions through its group of companies. Affluential, for one, is a data and analytics business that offers detailed insights into the psychographics of affluent consumers around the world, spanning more than 30 key economies and across categories and markets. Apart from a premium digital subscription service, it also offers a dynamic data engine that presents vast amounts of data in an easy-to-understand format. Luxe Talk is a digital luxury community that comprises affluent and high-net-worth (HNW) individuals who are in the top 25 per cent of their market’s population – their thoughts and opinions are a key part of Agility Research’s multi-faceted approach.