Ermenegildo Zegna
Call it a chain reaction. To run a profitable (and sustainable) business, a company has to ensure its products are of the highest quality. Which begs the question: how does one ensure a sustainable supply of materials?
For Ermenegildo Zegna, the world’s largest luxury men’s brand, this means entering a joint venture with a wool farm. Not only would this ensure greater quality control over the materials and the end product, it means that potential issues can be pointed out and rectified swiftly.
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