Pondicherry Paris Collection

Started out in California with about 6 stores selling its bags on Castro Street in the late 70s, Hidesign now is an established brand in over 24 countries across Europe, America, Australia and Asia.

Its collections are distinct, and the brand ensures that vital values are manifested in the every collection. It has recently tied up with José Lévy for Pondicherry Paris Collection. José is an accomplished artist, a designer who has led luxury brands in Paris and London as creative director. The collection reflects the refinement and sensibilities of the modern man and woman who is influenced by art and fashion, and by cultures beyond national boundaries

José and Hidesign are rooted in travel. The Pondicherry Paris Collection is all about travel, about making travel easy, comfortable, and above all chic and cool. It has the range of chic products that make travel a pleasure: the softest shawl to wrap yourself in when you feel the chill; the big sunglasses that protect you from the desert sun; the range of pouches to organise your travel needs; the incredibly simple yet elegant Valise that jumps straight out of the Orient Express to 21st century coolness.

The collection also speaks to the traveler, the nomad in us. The simple, easy to carry shapes and modern styling should do well customers in India and internationally. The collection compliments Hidesign’s current lines and brings freshness to the product range.

S&A’s N Bobo Meitei recently interacted with the renowned designer and Hidesign’s founder Dilip Kapur to discuss the collection.

What motivated you to collaborate with Hidesign, and what did you notice in the brand in your initial observation?