Your Best Foot Forward One 8 Selecet

Despite challenging schedules, demanding family life, and the ceaseless judging of the ever critical public eye, Virat Kohli takes chances and follows his business dreams.

- Virat Kohli

Celebrities are exposed to a lot of scrutiny over what they wear, and hence it seems right that some would want to create their own ensembles. While numerous celebrities use their names to drive their brands forward, cricketer Virat Kohli did just the opposite in instituting a high fashion line, one8 Select. This summer, he is taking on a new role—co-designing a premium leather formal footwear and accessories collection under the same label. For him, it is critical that the premium leather formal footwear and accessory line be known for its exquisite workmanship, unique lines, and fine leathers, rather than the famous founder. At the launch of the collection, the ace cricketer admitted there was a learning curve when it comes to creating his premium leather formal footwear and accessory brand, which is set to debut this summer.

“It is all about leaving the best impression, and we know that the first impression is the last. With the line of one8 Select products, we ensure wherever you are, whoever you have to meet, whatever the occasion, if you have a pair of one8 Select premium leather formal footwear and accessories, you will put your best foot forward,” said Virat, who has teamed up with his brother Vikas Kohli, an eminent business personality with a vast experience in diverse fields.

Embedded with the star’s vision, the first collection of an affordable luxury line of one8 Select, brought by Aeon Sports (India) Pvt. Ltd. was unveiled in November last year. The collection offers fashion-forward premium leather formal footwear and accessories that go seamlessly with any attire all throughout the year, that too without burning a hole in the customer’s pocket.