Time Is The Greatest Luxury

Joan Chang transformed Lloyd’s Inn and repositioned the real estate brands under her family’s Macly Group. The 30-year-old writes about what luxury means to her.

- Joan Chang

Before Covid-19 entered our lives, offering friends a lift home after a catch-up and spending weekends with my grandparents and my father were second nature to me. I’ve always treasured these times for their irreplaceable memories.

When we launched our hospitality brand Lloyd’s Inn Bali & The Canopy Spa in November 2018, I had “Time” engraved on a bangle. It encapsulates the intricate layers of curation that go into each project, the dynamics of working in a team, and our internal struggles. Time is what allows us the chance to create unique memories that shape our lives.

This is why I consider time to be the most precious currency. We can amass all the money we want, but we can never buy time – nor trade for it. If time is precious, then time is luxury.

When invited to describe “luxury”, opulence comes to mind. According to the Oxford Dictionary, luxury is “a state of great comfort or elegance, especially when involving great expense”.