One stop for Health and Beauty AMRUTAM

StutiAshok Gupta, Principal, Brand and Vision, Amrutam sits in a candid conversation with Team iCraze

1. What was your mission at the start of your company? What made you choose this industry?

Before starting Amrutam, my father Mr. Ashok Gupta was working as a distributor with Ayurvedic manufacturers. After spending more than two decades in the Ayurveda industry, he realized that manufacturers weren’t doing justice to the ayurvedic recipes and their quality of products wasn’t up to the mark. The formulations were loaded with substantial amounts of glucose and sugar that were detrimental to their effectiveness.

To provide authentic handcrafted recipes inspired by ayurvedic texts, Ashok came up with Amrutam in association with his wife, Mrs. Chandrakanta Gupta. The market at the time wasn’t doing too well as people’s belief in Ayurveda was starting to fade because of the lack of quality in products. But Ashok took it as a personal challenge to create awareness and restore people’s faith in ayurvedic treatments with the mission to help people integrate Ayurveda into their lives in a wholesome manner.

2. How did you come up with the name for your company?

Amrutam literally translates to “Elixir of Life” which provides a long fulfilling healthy life to those who consume it. We believe that our recipes that we craft with immense love, care and prayers have the same effect as “Amrut” would have on a person’s wellbeing and health and help them lead a healthy and long life!

3. Does your business give back to your community?