Mykonos is all dressed up, ready to preen and party like it’s 1999. Or, at best, like it’s the summer before a global pandemic drove us apart into pods. Greece was among the first European travel destinations to welcome back foreign tourists without requiring them to quarantine, given they are fully vaccinated or have a negative COVID-19 test—thus the Endless Aegean Summer was born. Emirates resumed routes between Newark and Athens, enabling a tsunami of hope in the hearts of pale travelers thirsty for sunkissed Grecian shores. And according to Bloomberg, travel-related search terms for Greece hit peak metrics. By June, the Greek Reporter noted that the bays at Ornos and Psarou looked like “a parking lot for luxurious vessels designed for posh travel on the water,” with more than 50 yachts anchored in Psarou bay; while luxury travel network Virtuoso tallied a 225% jump in new hotel reservations across the mainland and Greek isles.
Luring glitterati for generations, Mykonos proves a seasonal staple with jet-setting celebrities and hot young things drawn to renowned dance clubs. Case in point, Mykonos is Kendall Jenner’s go-to summer chill-out island of choice. And momentum has only grown as Mykonos moves to reclaim its reputation as the prestige party capital of the Med, drawing coveted high-profile guests from around the globe.
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WATER WORLD
The New York Yacht Club team, American Magic, will make another run at the America's Cup in Barcelona through October
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What does it mean to be hot? Maxim's eagerly anticipated Hot 100 portfolio asks just that, charting the individuals who are blazing a trail in entertainment, fashion, sports and pop culture. Not only are these world-class stars soaring high, breaking ground, smashing records and inspiring future generations with their inimitable talent and determination, they're doing it all while emitting a sizzling, sparkling energy that leaves us in awe. Read on with caution: These names are on fire right now!
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