They are the faces that launch a thousand products. Some are famous now; some are forever touched by the magic of old ads.
THE day truly dawns, for most of us, with a steaming cuppa and a newspaper that traditionally complements it; for some, the morning television bulletins work just fine; for millennials, a scroll through their social media feeds is mandatory. But, along with the freshly minted news, there are ubiquitous faces—some fresh, some worn well, others the visual equivalent of the tiredest of clichés—asking you to subscribe to a telecom service, buy a deo, or use an app to book hotels, their cheery smiles enticing you at every turn of a morning paper? Most aren’t well-known actors, sportspersons, or TV stars. Yet, they have accompanied you through every stage of your life: from television commercials and YouTube shorts, to larger-than-life billboards towering over every road across the country. Like the bespectacled eyes of Dr Eckleberg looking down from a billboard on the road that ran between West Egg and Manhattan in The Great Gatsby, one cannot ignore their gaze; they have a curious way of lodging themselves in your head. The owners of those faces are celebrities too, people who occasionally exasperate with their omnipresence, but often conquer the viral spheres of advertising.
この記事は Outlook の April 01, 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Outlook の April 01, 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Pillars of Viksit Bharat 2024
The Hon'ble Prime Minister Narendra Modi's vision of Viksit Bharat 2047' represents a complete blueprint for the country’s prosperity during its Amrit Kaal towards attaining resolutions made for Aatmanirbhar Bharat’
Innovation in Healthcare Products
Vatsal Desai pioneering the path to healthier living in a growing India
A Master Weaver of Heart Health
In the intricate tapestry of interventional cardiology, Dr Vashisth Das stands out as a master weaver, deftly navigating the delicate threads of life and technology to mend hearts and restore hope
Viksit Bharat 2047: Empowering India through Education & Self-Reliance
As India approaches 2047, the centenary of its independence, the dream of a “Viksit Bharat” – a fully developed, selfsufficient, and inclusive nation – is steadily turning into reality.
Revolutionising New Age Learning
A visionary leader and an educationist par excellence, GS Patnaik shares with the Outlook Group his approach towards driving Value-based and holistic learning initiatives
Pioneering Social Transformation
Achyuta Samanta dedicated to bringing about social change through education and social services for people at the grassroots level
A Vision for Developed India
The concept of Viksit Bharat” Developed India) embodies the aspiration for a prosperous, inclusive, and sustainable India. The framework for achieving this ambitious but achievable goal, in my opinion, can be articulated through some key pillars that serve as the foundation for national progress
Chasing Dreams Relentlessly
For the young and aspiring youth, Manu Bhaker is a fine example of how hard work and perseverance can help achieve set targets
Standing Tall as a Pillar in Healthcare Sector
As technology is advancing and there is an upsurge in medical sciences, Yashoda Hospital is keeping up to its promise of providing top tier healthcare services using specialised and advanced medical technologies and equipment.
Upholding/Strengthening India's 'Viksit Bharat' Dreams
Landmark Crafts Pvt. Ltd., Ghaziabad, Delhi-NCR, is a flourishing enterprise where necessity, keen identification of agap and the right timing of launching HP Self-Drilling Screws in 1995, backed by grit, is a perfect recipe of a success story that pioneered an industry. Mr Pankaj Lidoo and MrVipin Lidoo, Directors of the company, hailing from Kashmir, have set their target to achieve India's dream of a Viksit Bharat by 2047 with visionary zeal