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Everything You Need To Know About Instagram Reels In 2023

Asian Photography

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January 2023

You may have heard that Instagram Reels are the next big money generator through the grapevine. Instagram Reels have been demonstrated to improve interaction by 22% when compared to standard videos, and Meta suggests that advertisements on Instagram Reels can reach 675.3 million viewers. These are significant figures, therefore reconsidering your Instagram content strategy and utilising Instagram Reels to build your business in 2023 is worthwhile! We love Instagram at Asian Photography and want to provide you the tools you need to accelerate your growth and success on the platform. We've compiled all of the best advice and insider knowledge you'll need to take your Instagram Reels from decent to outstanding. Are you ready to begin? Let's get started.

- Sanchit Mishra

Everything You Need To Know About Instagram Reels In 2023

What are Instagram Reels?

Instagram reels are 60-second videos that appear in the top right corner of the Instagram app. This content placement allows brands and producers to experiment with new concepts. In reality, Instagram Reels covers a wide range of themes, including travel, lifestyle, comedy, dancing, cuisine, and others. Some films include stunning video footage, while others combine photographs or behind-the-scenes footage with catchy music. Instagram Reels debuted in 2020 and have been popular since then. 81% of people use Instagram to explore organisations, goods, and services, and with Reels prominently displayed on the Explore Page, there's no better time to break into this market.

Instagram has stated that the app will go "full-screen," with Reels taking precedence over other sorts of content, with the interface resembling its competitor TikTok. If you haven't already, now is the time to try out Reels and see how they may help your company become noticed on Instagram.

How to make Reels on Instagram? Now comes the exciting part: making Reels. There are a number different ways to produce Instagram Reels, but the most critical step before you begin recording is establishing a strategy, often known as a 'storyboard concept'. A storyboard is a visual organiser used to prepare a narrative. It provides a frame-by-frame breakdown of what will be featured in your film, including text overlays, transitions, and video content. With this strategy in place, you’ll be able to save time when recording and lessen the time it takes to make high-quality Reels.

You may record your Instagram Reel in a variety of methods now that you’re ready to video, including:

• The Reels tab

• Your Instagram profile

• The Instagram Stories camera

Option 1: Reels Tab

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EACH DIVE A BATTLE, EACH ASCENT A QUIET VICTORY:

When Mark Smith speaks about birds, he doesn’t talk like a photographer chasing the perfect frame. He speaks like a witness—someone who has spent years observing, listening and quietly learning from the natural world. Winning the HIPA Award this year may have brought his work global recognition, but for Smith, the moment still feels unreal. Bhavya Desai spoke to him about his love for birds and more. Excerpts:

time to read

3 mins

January 2026

Asian Photography

Asian Photography

BEST CAMERAS OF 2025

Competition doesn't sleep, and 2025 was no exception for the quote. The imaging industry went through a makeover of sorts, as we saw a shift of priority from companies, which led to them making cameras which were more hybrid in nature. This year we saw the Nikon-RED merger further fruitioning into a compact, competitive cinema camera and Canon releasing one in a similar form factor but with different capabilities and priority. In this round up, we list the cameras that brought something new to the table. Just like last year, we aren't including lenses, drones or action cameras or cinema cameras even though they've got so much in common with their mirrorless cousins.

time to read

2 mins

January 2026

Asian Photography

Asian Photography

Atomos Upgrades Ninja TX GO

Atomos has announced the Ninja TX GO, a compact HDMI monitor-recorder designed to bring the capabilities of its flagship Ninja TX to a wider range of content creators.

time to read

1 min

January 2026

Asian Photography

Asian Photography

MOST POWERFUL IMAGES OF 2025

2025 was no stranger to human experiences of turmoil, despair, salvation and hope. And through these months, just like every year, photographers have told stories through their photographs that left a lasting impression. This list is a curation of pictures from different genres, showcasing different themes, and in no particular order like always, is also celebrating the work of photographers in capturing key moments of time. Here's to hoping 2026 is filled with more fruition for all even in the face of growing threats.

time to read

7 mins

January 2026

Asian Photography

Asian Photography

38 TH ANNIVERSARY SPECIAL - Congratulatory Messages

Many congratulations and its big achievement reaching 38 years in ever evolving imaging industry.

time to read

4 mins

January 2026

Asian Photography

Asian Photography

Canon EOS R6 Mark III Review

It's time to dig out the Canon-Nikon rivalry from the DSLR era! Last year when we reviewed Nikon's Z6 III, we concluded that it's a solid buy with no real competition in the space. Well, that has certainly changed with the launch of the new Canon EOS R6 III. Priced at *₹2.44L puts it above its entry-level sibling - the R8 and below the flagship R5, R3 & R1 bodies. It also squarely sits in the same price bracket as the Nikon Z6 III which is interesting for the competition!

time to read

6 mins

January 2026

Asian Photography

Asian Photography

Fujifilm Announces Super-8 Inspired Instant Video Camera

Fujifilm Japan has announced the Instax Mini Evo Cinema, a new addition to the Evo series that combines instant printing with short-form video capture.

time to read

1 min

January 2026

Asian Photography

Asian Photography

OPPO Find X9 Review - The Benchmark

When we reviewed the OPPO Find X8 Pro last year, with many users feeling that it punched well above its weight. This year, Oppo sent over its younger sibling, the OPPO Find X9, placing it in a competitive mid-range flagship segment. Like its predecessor, the Find X9's cameras are co-engineered with Hasselblad, setting expectations high, especially on the camera front. Here's our detailed look at what the OPPO Find X9 cameras bring to the table.

time to read

5 mins

January 2026

Asian Photography

Asian Photography

USA Bans DJI Drones

The U.S. Federal Communications Commission (FCC) has announced that foreign-made drones and key components—including those from DJI —will be added to its “Covered List”, effectively banning future imports into the United States. The move builds on President Trump's recent executive orders and the FY25 National Defense Authorization Act, citing national security concerns around foreign unmanned aircraft systems.

time to read

1 min

January 2026

Asian Photography

Asian Photography

France to celebrate 200 Years of Photography in 2026

France will mark the 200th anniversary of photography in 2026 with a nationwide Bicentennial of Photography, featuring exhibitions, festivals, fairs, lectures, and public programmes running through 2026 and 2027.

time to read

1 min

January 2026

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