An Exclusive Interview With Flora Borsi

It's a great pleasure to feature an exclusive interview with Flora Borsi, 1st Place Winner at the International Competition | PHOTOGRAPHY, a special collaboration of the Florence Biennale, Art Market Magazine, and Lens Magazine.

- By José Jeuland

Flora uses photo manipulation to create self-portraits and has exhibited worldwide from China to LA and the Louvre. Her work was the key visual of Photoshop in 2014 and Adobe's Creative Cloud in 2019. She's on US Forbes' 30 under 30 lists and Hasseblad's Heroine of 2021. Featured by: VICE, The Guardian, BBC, and many more.

Flora is a young fine art photographer from Hungary. She uses exquisite photo manipulation to create surreal images that are thematically focused on identity, relationships, emotions, and dreams. Her immaculate technique and subtle conceptual ideas create beautiful evocations of universal emotions, from lust and desire to despair and loss. Flora at once captures the complex strength and fragility of the human psyche. She expertly visualizes dark fantasies and atmospheric dreams, utilizing the uncanny and clever metaphor, while unlocking what it means to think, feel, dream and express in the urban world.Her work often features the female body. She plays with hiding and revealing the eyes or face to leave only the feminine form, exploring questions of female representation and the relationship between body and self.

Borsi has exhibited internationally with solo exhibitions in Europe and the USA and has most notably taken part in the Continental Shift group exhibition at Saatchi Gallery. She has also exhibited at the Louvre, France. Her artwork was the face of Adobe Photoshop in 2014, and she has made the corporate identity for Adobe's Creative Cloud in 2019. Her ethereal aesthetic has won multiple art prizes and garnered critical acclaim from the press, including The Guardian's Observer and BBC Culture. She got into US Forbes 30 under 30 list, and in 2021 Hasselblad chose her as the first Hasselblad Heroine of the year.