CATEGORIES

For All the Coffee in China By Clint Rainey

STARBUCKS opens a new café in China roughly every nine hours. But the coffee giant isn't just building stores. It's boosting the Communist Party. This is the untold story of how a values-driven American brand has cozied up to Beijing in pursuit of explosive growth a strategy that grows riskier every day.

NEXT BIG THINGS IN TECH

IT WOULD BE NEARLY IMPOSSIBLE THESE DAYS TO FIND A SECTOR IN THE ECONOMY THAT ISN'T REINVENTING ITSELF. AS TECHNOLOGY EVOLVES AT AN EVER-ACCELERATING CLIP, COMPANIES BIG AND SMALL ARE TURNING TO PIONEERING APPROACHES IN AREAS LIKE GENERATIVE AI, WEB3, AND AUTOMATION TO CREATE SMARTER, BETTER, AND (INCREASINGLY) MORE SUSTAINABLE PRODUCTS AND SERVICES. YET, EVEN IN THE CROWDED WORLD OF INNOVATION, A NUMBER OF BRANDS STAND OUT: WITNESS THIS YEAR'S 83 NEXT BIG THINGS IN TECH HONOREES.

HOW TO USE TECH TO TAKE TIME OFF

IT'S HARD TO ESCAPE FROM work. After all, you can check out of the office any time you like, but you can never leave your phone. Here's how to set yourself up for a successful, and restful, vacation and minimize your notifications.

"I WAS SCARED THAT I WASN'T GOING TO BE GOOD ENOUGH"

JOEL EMBIID 2022 NBA scoring champion, Philadelphia 76ers

Building a culture that drives success

BY FOCUSING ON PEOPLE, PREMIUM HOSPITALITY, IMMERSIVE TECHNOLOGY, AND THE FUNDAMENTAL NEED FOR HUMAN CONNECTION, CONVENE IS REIMAGING THE MODERN WORKPLACE

Menswear's Waistland

The majority of American men need plus-size clothes. Why is the fashion industry still ignoring them?

On the Money

With clever marketing and high-wattage partners, payments platform Cash App has inserted itself into the cultural conversation.

The Not-So-Social Network

As Facebook and Instagram react to TikTok's rise, common assumptions about their grip on our attention are suddenly up for debate.

Lighting Out

The satirist behind the finance meme account Litquidity has gone from skewering banking bros to growing a media company.

Salehe Bembury – Shoe God

Salehe Bembury is the preeminent on his fingerprint, eminent designer to emerge from sneaker culture. He's putting his footwear and fashion-and getting his REI on.

STAR SPANGLED GAMBLERS

THE PROFESSIONAL TRADERS WHO BET ON ELECTIONS ARE OUTSMARTING POLLSTERS AND PUNDITS. HERE'S WHAT HAPPENS WHEN DEMOCRACY MEETS THE STOCK MARKET.

THE 800 LB. GORILLA OF CRYPTO

THE ROMPING, STOMPING, NEVER BEEN-TOLD STORY OF THE BORED APE YACHT CLUB  AND ITS DISNEY ESQUE DREAMS AMID NFT'S NUCLEAR WINTER

BRABD THAT MATTER

Fast Company's 2022 Brands That Matter recognizes the best in social sustainability, inclusivity, and fun.

Metal of Honor

Danica Roem unseated a conservative delegate in Virginia. Then the hard work began. Here's how she builds consensus to get things done.

Out of the Comfort Zone

Human behavior isn't always pretty. Director Darren Aronofsky makes sure we never look away.

Constant Gardener

The B Corp seal is a symbol of enlightened capitalism. As ever-bigger companies seek it out, can it stay meaningful?

Why Did Corporate America Break Up With Design?

Every company wanted to be Apple. Then reality set in.

The Coach Takes the Field

How Matt Mochary became the leading adviser to a generation of tech-world CEOs

Disruptive innovation is the key to plastics sustainability

A sustainable plastics production chain requires shifting from a linear to a circular economy

The Metaverse is... Coming (Probably)

Last April, the Coca-Cola Company issued a triumphant press release announcing that it had introduced a soft drink in the metaverse. The 136-year old beverage maker touted its latest concoction, Coca-Cola Zero sugar byte, as "Transcend[ing] the digital and physical worlds." along with a limited edition real-world version that was aimed at gamers, the drink was available in virtual form within the wildly popular online game Fortnite.

Animal Attraction

Stylish, useful products for pet and pet parent alike

Billy on the Screen

Comedian Billy Eichner goes big with Bros.

Valkyrae - Gaming Streamer

Professional gaming streamer and 100Thieves team co-owner Rachell “Valkyrae” Hofstetter takes our career questionnaire.

Moneyball

One year into the NCAA's new NIL policies, which athletes are scoring deals?

Seeing Around Corners

Gro Intelligence CEO Sara Menker uses data to predict the futureand help combat food insecurity.

Crystal Díaz - Cofounder, PRoduce

For leading Puerto Rico's fight to achieve food sovereignty

The Most Creative People in Business 2022 – Margrethe Vestager

For finally putting limits on Big Tech.

The Most Creative People in Business 2022 – Christian Smalls

President, Amazon Labor Union – For shifting the power at Amazon

Aroon Aftab - Singer, songwriter, and composer

For striking a chord with ancient poetry

one hundred best workplaces for innovators

From airlines to user-created games, fintech to pharmaceuticals, our fourth annual list of the 100 Best Workplaces for Innovators-created in collaboration with Accenture-spans a wide range of industries, shining a light on companies from 13 countries that have designed and implemented the infrastructure to nurture bright ideas from all corners of their organizations.