Black Friday. Cyber Monday. Christmas sales. January sales. Winter brings with it a level of consumption that outpaces anything you see throughout the rest of the year, but that churn never really stops. In the performance sportswear industry, you tend to see it with brands launching new ranges with impressive frequency.
But for all the advancements in performance and choice, every new range also encourages new purchases and the discarding of existing garments. This is an issue, as many garments take resources from the environment, generate a carbon footprint and result in waste. Of course, many brands are trying to become more sustainable, but many are stuck in that status quo.
British brand Presca is still in its infancy, but it’s already showing how things can be different. The company started in 2014 as a part-time project creating custom kit for corporations, clubs and charities, before ramping up in 2016, going full-time in 2018 and becoming a fully-fledged consumer brand in 2020. It now sells a range of cycling, running and triathlon kit, including jerseys, bib shorts and a tri-suit.
Rob Weddon was one of the men responsible for starting the brand and he’s the one that now sits at the helm as the company’s CEO. After studying environmental science in Bristol, Weddon started working in coastal environmental protection and marine renewables, before moving into consultancy. For 15 years he worked on everything from carbon and home efficiency to renewables, but an entrepreneurial spirit and a love of triathlon (and sport in general) led him down a road toward the business we see today.
この記事は 220 Triathlon の February 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は 220 Triathlon の February 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
How to Carb Load - Packing your working cells with carbohydrates in the build-up to your big race is a proven strategy to race stronger and faster...
Whichever distance triathlon you're racing, the intensity and duration of your activity will see your body tap into its stores of carbohydrates (in the form of glycogen) to power your effort. While it's possible to top up your tank on the go, it's better to start your event with your stores full to the brim.
The Olympic Champion - On 31 July, Great Britain's Alex Yee put together arguably the greatest one-day performance we have ever seen at an Olympic Games to win gold. And we were there at the finish line to speak to tri's new poster boy...
The opening line of the race report read how 20 years on from New Zealand’s first and only Olympic triathlon gold medal, Hayden Wilde had put in a careerbest performance to regain the title for his nation. Then Alex Yee comes around the corner.Yee’s charge, seemingly from nowhere on the final lap of the 10km run in Paris, didn’t just help him become the most decorated Olympic male triathlete of all time, and didn’t just cap a rivalry that has been building for six years, it left seasoned watchers of swim, bike, run in awe. It will go down as one of the greatest triathlon races; Yee, still just 26, as one of the greatest triathletes. His medals from Paris added to the two from Tokyo, leaving his haul at two gold, a silver and a bronze, and counting.
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British Triathlon CEO Ruth Daniels talks Paris, her plans to grow tri and her own personal goals... knees allowing
ZWIFT RIDE
£1,199.99 Zwift's new Ride is an indoor bike that might help you break your PB... but won't break the bank
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With the spotlight on triathlon like never before at these Games, debutant athletes talked about being overwhelmed by the unique environment
GAMES AT THE GAMES
After watching and enjoying the Olympic triathlon events, Brunt amused himself by playing the 'guess how far into each event I would die' game...
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With little heat prep, the wrong gear choice and a course-recce mistake, would experienced extreme triathlete Sean McFarlane soar like an eagle or drop like a stone in Italy?
HOW TO INCREASE RUN PACE WHEN FATIGUED
The ability to dig deep in the latter stages of a race helped Alex Yee achieve Olympic gold. Here Ben, a member of Team GB's coaching staff in Paris, explains how you too can find that extra gear...
BUYER'S GUIDE: BIKE COMPUTERS
Log your rides, find your way and monitor your multisport training with a quartet of impressive bike computers...
POLAR GRIT X2 PRO
\"You can't be anything other than impressed with the GPS, whose design is one of the significant changes to the V3\"
