Sugar Golf Balls

Premium Urethane Balls Minus The Price

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How many golfers would tee up a brand new 3-piece urethane ball on an island par-3? Not many. In a scenario every experienced golfer knows well, Bill McCormick constantly found himself reaching for the worst ball in the bag when encountering a worrying water hazard that came in play. He loved playing with quality golf balls, but his heart and pocket would ache when he chunked a high-end ball into the drink.

So what if there was a premium golf ball that golfers can afford to play and lose?

That question prompted the birth of Sugar Golf out of Austin, Texas, one of a number of companies engaged in the burgeoning direct-to-consumer golf ball business. McCormick said he saw no reason why high-quality, premium golf balls should cost so much that golfers would fear losing them to a watery grave.