MALVIKA Sitlani Aryan

Beauty Queen or Boss Lady She knows how To play it all!

Malvika is primarily a beauty content creator over the last 7 years, and has been the pioneer in bringing beauty and makeup content creation to India. Recently, she has also attached entrepreneurship to her credentials after launching her own brand MASIC Beauty, which is determined to serve products that are an interception of luxury and affordability. Malvika is currently at a collective following of over One Million across YouTube and Instagram. She has made a conscious effort to redefine beauty standards via her YouTube videos and has introduced everyday makeup and beauty to India.

Women Fitness India gets in a candid chat with Malvika on her journey, influencer industry, and her entrepreneurial beginnings!

Malvika you started your journey back in 2016 as a content creator, today as one of the leading digital creators now that you look back how would you define your journey as, and the best advice you would give someone starting today?

I feel blessed. Very few people get to live their dream. Today, I can honestly say that I'm grateful for my failures. When I was going through these rough patches, I did not understand it and was angry most of the time. We can easily blame our circumstances or we can do something about it. I chose to pave a way for myself so that I never have to see those downfalls again.

It has been a bitter-sweet journey. My advice would be to put in your hours, do something you love, be authentic & show up for yourself every single day. You truly have the keys to that locked door, you and only you can break it open. You get to design your own life - have faith and push forward.

You recently started your own brand MASIC beauty, tell us about your ideology behind it and where do you wish to take the brand forward?