Official Apple stores are distinguishable by their crystalline aesthetic, the sheer glass shopfronts very much a part of the tech giantâs physical retail identity. Yet while transparency, lighting and customer touchpoints are arguably retail cornerstones, store designs can â and have â varied between cities and regions. The brandâs inaugural Malaysian store is one such spectacle, an endeavour that brings together multidisciplinary talents both east and west under, and inside, one iconic roof.
poetic touch
The storeâs public unveiling in June 2024 revealed a 2,400 sqm, three-storey premise within Kuala Lumpurâs upscale The Exchange TRX mall. Where the first two floors are characteristically Apple, it is the space above that figuratively, and literally, shines. The topmost viewing deck, connected to the mallâs roof-level park and surrounding apron, presents an ultra-clear monolithic façade crowned by a cloister vault of bespoke glass and sleek horizontal fins.
There are classical undertones within this orchestra of precision, intentional or otherwise. Orthogonal symmetry governs axes and form, the vaulted roof and oculus Pantheonic. The rounding of hard edges are a poetic touch â the roof more domelike because of it, the glass façade more inviting than securitising â that draws parallels with Appleâs own product design language.
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