New Tire Made From Soybean Oil, Rice Husks, and Pine Resin

Ninety percent of the tire's ingredients are sustainable.

- Andrew Beckford

Most experts agree EVs are more environmentally friendly than internal combustion vehicles, yet the quest for greening transportation goes beyond what’s under the hood. For Goodyear, it literally starts where the rubber meets the road.

Tires are obviously an important component of any vehicle, but let’s face it, they contain materials and rely on production processes toxic to the environment. Considering there are at least two tires for every roadgoing vehicle in the world today, making those round rubber things more sustainable could go a long way toward cleaning up this blue marble we all live on.