CATEGORIES

ADIDAS LAUNCHES TECHFIT PERIOD-PROOF TIGHTS FOR WOMEN

Adidas has unveiled its latest product innovation designed to keep more menstruating women in sport.

INSIDE STORY AN ANALYSIS OF INDIA'S INNERWEAR MARKET

The market segment is evolving and is gradually moving towards organised retail. Indian consumers spend on innerwear products is significantly lower than other Asian peers, but currently with the emergence of new players, more and more consumers are building the habit of purchasing branded products.

MINISTRY OF TEXTILES AND NIFT JOIN HANDS TO COMPLETE THE FIRST SURVEY ON STANDARD INDIAN BODY SIZES

NIFT Delhi, under the aegis of the Ministry of Textiles, Government of India initiates a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population

PASTELS AND POP

LAUNCHES FIRST FLAGSHIP STORE IN BANGALORE

KENDIEE INTRODUCES NEW COLLECTION WITH SUPREME QUALITY PRODUCT AND AFFORDABLE PRICE

Gurugram based, Kendiee is a new online clothing brand that has been the talk of the town, especially after Shein’s exit from India.

JAYPORE LAUNCHES LIMITED-EDITION GAJGAMINI COLLECTION

Inspired by the radiance of the festival, JAYPORE has unveiled Gajgamini, a limited-edition festive collection of handcrafted dupattas that will enamor shoppers with its elegant designs and ethnic charm.

BEWAKOOF LAUNCHES NEW BADERA COLLECTION TO SUPPORT ARTISANS

India’s largest D2C fashion brand Bewakoof.com paid homage to heritage’, by announcing the ‘Badera’ collection with a complete range of fashion apparels for men and women. Badera collection includes close to 100 unique SKUs with a wide variety of prints, patterns and colour options.

ADIDAS LAUNCHES NEW 4DFWD AND 4DFWD PULSE SHOES WITH DATA DRIVEN 3D PERFORMANCE TECHNOLOGY

Adidas running introduces the latest iteration of adidas 4DFWD and adidas 4DFWD Pulse – the next step in data-driven 3D printed midsole innovation, designed to move you forward for the everyday runner.

Denim The Era-Agnostic Fashion Essential

The denim market in India is finally coming of age. The industry is no longer a poor imitation of hip western culture or a limited edition of elitist apparel: they’re becoming both a fashionable art and a major growth industry. While international denim brands like Pepe Jeans, Levi’s, Wrangler, etc., have witnessed rapid growth over last few years, a slew of Indian brands have emerged across all segments of the Indian denim market (premium, medium and value for money).

UNITED COLORS OF BENETTON LAUNCHES GLOBAL SUSTAINABILITY PROJECT ‘GREEN B'

All the group’s initiatives for a ‘greener’ and more responsible world, brought together under a single project and symbol

RELAXO

LAUNCHES EXCLUSIVE BRAND OUTLET IN AGRA

SPYKAR

The right amount of style

MEXICO

For that perfect pair of jeans

DUKE

Exciting Denim’s, Shirts, and Trousers Collection 2021

DTC V/S MARKETPLACE: GAME ON

Brands that aggressively followed DTC strategies in FY21, are driving India’s online fashion retail growth with them reporting 66 per cent order volume growth as compared to the previous financial year.

celio

Denim Industry Pioneer for Men

ALLEN SOLLY

INTRODUCES DUO DEFENCE MASK; UNCHES POWER OF TWO CAMPAIGN

Leather Fashion - Walking Towards Retail Convergence

As some consumer shifts seem here to stay, pandemic or no pandemic, leather fashion and lifestyle brands are equipping themselves with the requisite infrastructure for a future in which physical and digital worlds will converge

QISA FORAYS INTO SUSTAINABLE FASHION

Qisa by Lavie will feature ethical yet stylish series of handbags and slings for socially savvy buyers who believe in adding value to their purchase

NYKAA FASHION LUXE UNVEILS LUXURY PRET BY FALGUNI SHANE PEACOCK

NEW LUXURY PRET COLLECTION

LENZING WELCOMES CLEAR POSITIONING OF THE EU COMMISSION IN THE FIGHT AGAINST PLASTIC WASTE

The Lenzing Group, the globally leading supplier of sustainably produced specialty fibers, welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019.

MUSTANG: A BREED APART SINCE 1987, FOR SOCKS & ACCESSORIES

The brand has constantly innovated and developed new product lines to keep pace with the changing market trends. The brand is popularly in demand for their innovation across their manufacturing process, designs, patterns as well as their distribution network.

NEW-NORMAL KEYWORDS: FUNCTIONAL, OMNICHANNEL, SUSTAINABLE

As a result of the extreme challenges on toplines, in the short run, the brands will be push out their inventories at deep discounts. Moving ahead, however, leather product brands will need to up their game on Omnichannel retail, social engagement, and innovations such as conversational commerce

GEN Z AND THE FUTURE OF FASHION

Gen Z reacts strongly to how brands respond to relevant social conversations, both positively to authentic brand activism and negatively to tokenism and performative acts. Also, this generation’s fashion purchases are infl uenced by the commitments brands make to social and environmental sustainability, says ‘Futureproof’, a Depop and Bain & Company collaborative report on Gen Z behaviours and aspirations…

LEATHER ALTERNATIVES: A ‘FASHIONABLE' CONCEPT?

Luxurious leathers continue to be the material of choice not just for commercial and residential furniture but also for automotive, aviation and marine applications as well.

ATHLEISURE THE HERO OF THE POST LOCKDOWN WORLD

This shift in fashion is not just a superfi cial phenomenon but represents a shift in the social convention of out of home clothing

ADIDAS ADIZERO FOOTWEAR: EVOLVING FAST FOR THE ROAD AND THE TRACK

The collection is led by the ADIZERO ADIOS PRO 2, the latest integration of adidas’ record-breaking performance shoe. Utilising the legacy and elite race-day technology, the collection brings the ADIZERO BOSTON 10 & ADIZERO PRIME X…

THE NEW FASHION BUZZWORDS: SLOW. STEADY. SUSTAINABLE.

Fashion and textile brands across categories are tweaking and redesigning their merchandise portfolios, making them as close to being sustainable as possible. In addition to the products, retail environments are also being re-engineered with sustainable materials to communicate 360-degree ‘responsible fashion’ messaging to consumers.

Ellementry Launches New Store In Kochi

The store offers an immersive experience with actual settings of living, dining, open kitchen and bar, with Ellementry products displayed all around.

THE PANT PROJECT LAUNCHES

NEW PANT20 COLLECTION