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Federal Bank: Turning Digital Aspirations into Tangible Outcomes
BW Businessworld
|21 October 2023
Disruption comes in waves and criss-crosses, with cyclical recessions altering the business landscape. Businesses that see disruption as a pivot for growth are the ones that are manifesting greater operational efficiencies and customer experience. Banks today are at the forefront of embracing the next level of digital technologies and early movers are reaping the benefits.
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DISRUPTION COMES in waves and criss-crosses, with cyclical recessions altering the business landscape. Businesses that see disruption as a pivot for growth are the ones that are manifesting greater operational efficiencies and customer experience. Banks today are at the forefront of embracing the next level of digital technologies and early movers are reaping the benefits.
Take the case of Federal Bank, one of the few early movers who had the foresight to say that we are a ‘Digital at the Fore, Human at the Core’ organization. In line with that commitment over the years, the bank had steadily progressed into a truly digital bank in every sense. Behind this impressive digital at-scale evolution of the bank lies a steadfast vision driven by a strategic blend of people, processes, technologies, and a collaborative partnership approach. Curious to know how this bank has tamed the digital disruption to its advantage?
Let’s hear from Babu Thomas, Head of the IT Department, Federal Bank. “There are three core areas we focus diligently: on customer preferences, technology, and regulatory changes. Let me unpack each of these. Customer preferences are constantly changing, and we need to address that continually. And technology changes perpetually, and we need to adapt strategically. Finally, the regulatory regime is vital, and we need to be mindful of the changes and align our overall strategy meeting it.”
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