A commitment to craftsmanship

SDS by Kushal Shah specialises in luxury prêt, couture, and bespoke menswear. The label maintains that its retail strategy is focused on creating a memorable, high-end shopping experience for customers. Recently, it has opened a flagship store in Mumbai's Kala Ghoda district. In an interview with Images Business of Fashion, Kushal Shah Principal Designer & Founder of the label said, "One of the biggest challenges we face is educating customers about the value of high-quality, well-crafted menswear. Many customers are accustomed to fast fashion and are not well-versed with the difference between a custom-made garment and ready-to-wear." Excerpts.

Share with us how you started your journey.

Growing up as the son of Sheetal Design Studio's founder-owner was an enriching experience, allowing me to be exposed to the world of fashion and business from a very young age, which fuelled my passion for the industry as well as inspired me to actively be creative in all aspects of fashion.

It was surreal to be surrounded by people who are extremely enthusiastic about fashion. I was exposed to creativity in many forms, including fashion and personal style. Personal style is all about finding what works for you and what makes you feel confident and comfortable. Dressing up and looking good had become a form of self-expression and creativity, as it allowed me to showcase my personality and individuality through clothing and accessories.

I have adored the process of meeting and interacting with clients and understanding their style too. At Sheetal Design Studio, I was able to learn and understand how people experimented with different styles, colours, and textures to figure out what their style was and what suited their body type and skin tone. My journey has been extraordinary up until now and I look forward to building and growing in the industry.

What elements define SDS by Kushal Shah? 

SDS by Kushal Shah is defined by its commitment to luxury, craftsmanship, and attention to every detail. Our brand specialises in luxury prêt, couture, and bespoke menswear, and we are committed to offering our clientele the best quality products. We believe that luxury is not just about high-quality materials or exquisite designs, but also about the experience that we cater to our customers. Our attention to detail extends to everything we do, from the design of our products to the layout of our store. We take pride in providing our customers with a truly unforgettable experience.