![Primal Gray: An attention to clean and linear silhouettes](https://cdn.magzter.com/Business Of Fashion/1684404333/articles/IhmTjwboA1684925903520/PRIMAL-GRAY-AN-ATTENTION-TO-CLEAN-AND-LINEAR-SILHOUETTES.jpg)
Sustainability in the fashion industry is the new normal as consumers are becoming more aware and almost two-thirds of buyers are willing to spend more on eco-friendly products.
Yuv Bharat Ram, a young entrepreneur, tried to create contemporary luxury garments for the conscious consumer, and thus Primal Gray was born. It is an effort to create a brand that is not only comfortable and conscious but also pays close attention to quality and detailing to create a wardrobe that would last our customer for years, said Ram who is the Founder and Creative Director at Primal Gray.
"Primal Gray was built on the principle of not only being environmentally conscious but also paying close attention to clean and linear silhouettes that could be worn from 9am - 9pm, from work to dinner. We carefully handpick each of our premium fabrics in order to minimize resource intensity and our carbon footprint," he stressed. This concept, he claimed, was always one of the key pillars at the inception of the brand. At the same time I also wanted to practice high-quality tailoring and ethically responsible production, using certified sustainable textiles and harmful substance reduction standards wherever possible, promoting an idea of ethical transparency," he added.
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この記事は Business Of Fashion の May 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Business Of Fashion の May 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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