RESILIENCE IN VOGUE: NAVIGATING ECONOMIC STORMS IN FASHION

Manas Singh, Head D2C E-Commerce Business, PUMA Group & Anshuman Aggarwal Co-Founder Increff spoke on adaptation in times of downturn, and the future of fashion retail...

These are transformative times for the business of fashion. Consumer behaviours, digitalisation, supply chain snags and sustainability demands are challenging profitability and pushing business models towards change. And a rebirth is called for. It's time for fashion businesses in India to find sustainable routes around the pitfalls of excessive discounting, supply chain inefficiencies, talent crunches and fragmented customer experiences.

A panel consisting of Manas Singh, Head D2C E-Commerce Business, PUMA Group; and Anshuman Aggarwal Co-Founder Increff spoke on the subject an inspiring conversation on resilience and adaptation in - times of economic downturn, and the future of fashion retail.

Puma is one of the largest sportswear brands in the world and a category leader in India. Increff works with fashion brands and retailers on two fronts - helping them optimize their merchandise (merchandise planning, buying and allocation) and on Omnichannel order fulfillment. They work with more than 700 brands across 15 countries.

The chat was moderated by Rajat Wahi, Partner, Deloitte. He started the session by saying that while the retail segment as a whole spoke a lot about using technology to put together an end-to-end supply chain for better consumer experience, he felt that the biggest challenge today has been the built-up of inventory over the last one year.