PHARMA COMPANIES ARE shifting their attention to the Indian market as they see declining revenues in the US, European and emerging markets. Realising there is a significant opportunity for healthy revenues domestically, mid-sized companies like Eris Lifesciences and the recently-listed Mankind Pharma are also keeping an eye on the Indian market, joining the likes of market heavyweights Sun Pharma, Dr. Reddy’s and Cipla, among others.
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"Focus on the challenge of each customer"
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