MARKET RESEARCH PLATFORM Unomer has found brands like Dream11, Tata Neu, RuPay, JioMart, CRED, Tiago.ev, AJIO, CEAT, Asian Paints, Airtel 5G, etc. to be some of the most visible brands during the broadcast of IPL matches this year. Notice any pattern? Unlike last year, this year’s crop of advertisers has a healthy mix of legacy and new-age firms.
Experts point out that apart from the usual suspects like FMCG, auto and telecom majors, this year’s tournament has seen a drastic cut compared to last year when it comes to advertising from new-age firms like BYJU’S and Unacademy, PhonePe, Amazon Prime, Pristyn Care, Zepto, Ather, Meesho and Cars24, among others.
この記事は Business Today India の May 28, 2023 版に掲載されています。
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この記事は Business Today India の May 28, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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